The official DGD poster cannot be altered in any way. The text and colors cannot change, and parts of it cannot be cut out and used elsewhere.
If there is a need for an alternative date or having a local poster please contact DGR HQ and it can be created.
The Silversteed logo is the official registered DGD logo.
Please ensure the current logo is being used.
It can be used on light and dark backgrounds.
Any logos that are not this exact logos are unofficial, and any use of this logo on items for sale or use must be approved by DGD. Any misuse of this logo may result in litigation.
Silversteed Logo Spacing
To maintain a safe space around the entire Silversteed logo, make sure that nothing encroaches within the marked area. The safe space is half the width of Silversteed’s face around the widest & tallest point of the logo.
The DGD Text-Only logo is another logo that remains the same year on year. It can be used on both light and dark background colors. This logo must only be used horizontally and is not to be skewed or angled.
The Distinguished Gentleman’s Drive maintains a conversational, informative, and playful character voice throughout its communications. It does, however, vary slightly based on the context it is used in.
The DGD character is Sir Remington Silversteed, a fictional character who represents the cause area’s core demographic – middle-aged men who are at-risk of prostate cancer and mental health issues. He also represents the classic dress code and behavior of the event. While Remington represents the men in our lives that we want to live happier and healthier lives, and he encourages all genders and cultures to get involved to support all men.
General Website & Social Media
Simple, playful & entertaining, using non-colloquial language to make translating easy. We use globally recognized jargon to boost engagement. When using literary techniques including similes and metaphors, they often contain this jargon. Responding to comments on social media directly to followers, we are always conversational, empathetic, and respectful to keep in-line with the expected behavior of the event.
Programs & Men’s Health
Formal and education tone to provide a clear and concise message. We follow the lead of Movember, who are the professionals when it comes to men’s health. We do adapt our unique tone to general copy, however, we refer to them for messages relating to immediate mental health support, programs, and funding-related enquiries.
DGD is a heavily community orientated event, comprising of vastly different cultures and all genders. When referencing our collective audience, we use the term “Gentlefolk” rather than Gentlemen/ Gentlewomen. The event name remains as The Distinguished Gentleman’s Drive as it refers to fundraising for prostate cancer and men’s mental health.
Follow and tag our official accounts as per below.
Make sure to use the official hashtags listed below.